23 Sep 2019

Does dangling the carrot work?

From Afternoons, 3:08 pm on 23 September 2019

Incentives rule the world. Throughout history dangling carrots to motivate us to innovate or change behaviour has resulted in spectacular success and spectacular failure.

Economist Jason Murphy reveals the strings that shape our lives in his book, Incentivology, The Forces That Explain Tremendous Success and Spectacular Failure.

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Photo: twitter