16 Feb 2019

Burger battles: Business Wars

From The Podcast Hour, 12:25 pm on 16 February 2019
Business Wars logo (Supplied by Wondery)

Business Wars logo (Supplied by Wondery) Photo: Supplied

Business Wars from Wondery retells the stories of some of the big rivalries that have shaped consumer history.

It uses some creative licence along the way to dramatise key scenes, but the result's informative and entertaining.

Past series have followed Nike vs Adidas, Xbox and Playstation, and  Coke versus Pepsi.

We play an excerpt from Episode 2 of the Business Wars series dealing with the battle of the burgers- Burger King vs McDonald's- with milkshake mixer salesman Ray Kroc poised to take over the McDonald's business.