This Way Up: Queuing for shoes

You've probably seen those media reports about people queueing up before the launch of some new technology, whether that's a smartphone or the latest games console. There are even tales of actors getting paid to stand in these queues to create a bit more of a buzz. It's not just new technology that people are prepared to queue up for either. Some folk are also willing to camp out to buy a pair of shoes that cost nearly $400: you even have to sign a contract just to earn the right to queue up for them! The shoes are limited edition trainers called the Yeezy, designed by the rapper and music producer Kanye West for Adidas. And if you do manage to beat the competition and buy a pair, they will triple in value overnight: if only that contract you signed allowed you to resell them, that is! Simon Morton joined the queue in the run up to the latest launch.