Matt Fraser's been buying Popsicle Slushies since he was knee-high to a grasshopper.
But lately, he's noticed something's changed about this delicious icy lemonade-and-raspberry summer treat.
It seemed to Matt that the amount of slushy he's getting for his buck was slowly eroding ... so Matt wrote Tip-Top a Facebook comment which went viral.
He joins us to talk ice-creams, capitalism, and corporate comms - from a consumer's point of view.
Popsicle Slushie Photo: Supplied
