New Zealand Rugby has launched a series of videos aimed at encouraging men to open up about issues like relationships, violence and mental health.
The videos feature personal stories from current and former All Blacks and men from all walks of life, including Josiah Tualamali'i.
NZ Rugby says the videos are designed to start a conversation about everything from love and respect, healthy relationships, mental health and wellbeing and admits it's not something it would have considered 20 years ago.
At Tuesday's launch NZ Rugby's education and wellbeing manager Nathan Price said it is clear rugby has a strong influence in New Zealand society.
