7 Jul 2019

All Black jersey blitz pulls the wool over fans' eyes

From Mediawatch, 9:10 am on 7 July 2019

The latest All Blacks World Cup jersey was launched with a comprehensive PR blitz this week - and a premium price tag. The media marveled at its cutting edge design, but it wasn’t clear whether paying punters would get the garment ‘as seen on TV’.

The Press reports the new All Back jersey, made in Japan.

The Press reports the new All Back jersey, made in Japan. Photo: screenshot