30 May 2023

Should political parties have to disclose use of AI?

From Morning Report, 8:27 am on 30 May 2023
ChatGPT and OpenAI emblems are displayed on a mobile phone screen for illustration photo. Gliwice, Poland on February 21st, 2023.

ChatGPT and OpenAI emblems are displayed on a mobile phone screen for illustration photo. Gliwice, Poland on February 21st, 2023. Photo: BEATA ZAWRZEL

The PR industry thinks political parties should have to disclose their use of artificial intelligence in campaign advertising. But advertisers are not so sure.

The political parties themselves have not committed to disclosure - though it may well be coming in Europe and the US.

Phil Pennington reports.