From Iron Maiden to New Plymouth: Sam Jay's sewing journey

From Nights, 10:30 pm on 23 April 2024

Sam Jay has been a costume maker, a tailor for the British police, a bridal seamstress, taxidermist, wardrobe assistant, and even a set maker for the band Iron Maiden.

Now, the New Plymouth-based seamstress has launched Stitch Up Society to teach people how to alter their own clothes and easily upcycle second-hand finds. 

She joins Emile Donovan.

Sam Jay set up Stitch Up Society in New Plymouth to give people the skills to alter their own clothes.

Sam Jay set up Stitch Up Society in New Plymouth to give people the skills to alter their own clothes. Photo: Supplied/Sam Jay