28 Apr 2023

Ethique founder on mentoring other social entrepreneurs

From Nine To Noon, 9:30 am on 28 April 2023

Brianne West founded the plastic-free beauty bar business Ethique 11 years ago while she was studying chemistry at university.

It's now a $100 million business, exporting shampoo bars and soaps to over 8,000 retailers in 22 countries.

Brianne West has just stepped down as Chief Executive, and set up a new organisation aimed at coaching and mentoring other start-up social enterprises.

She says she made many mistakes in the early days of Ethique, and she wants to help others on the journey. Business but Better offers online modules, plus group and one-to-one coaching.

Brianne West

Photo: supplied