Advertising
Super Bowl ads heavy on humour, surprises and robots
The New England Patriots reigned supreme over the LA Rams on the field in Atlanta, but during ad breaks, advertisers battled each other for buzz.
What do young people want? In the ‘60s it was free love, but today it’s free media
Guyon Espiner explores the changing relationship between the media and the advertising industry which has previously bankrolled it with a panel of experts. Audio
Have media made a mistake pushing online video prompted by Facebook's flaky figures?
The news media made a “pivot to video” partly because social media users couldn’t get enough of it. But Facebook eventually admitted its figures were flaky and now it is being sued by advertisers in… Audio
Lasting Impressions: when papers were the only news
The days of printed newspapers may be numbered in the digital era, but until the 1920s there were no other news media at all - and New Zealanders were eager readers. Historian and author Ian F Grant… Audio
Breaking down the 'attention economy'
Broadcasters and advertisers are grappling with “the attention economy” now that so many of us have screens of all sizes engaging our eyeballs everywhere. Dr Karen Nelson-Field tracks how we watch and… Audio
Broadcasters band together to promote the positive
Some some say TV is in terminal decline because online viewing is fast catching up. Our rival TV broadcasters say it isn't so - and they’ve taken the lead of TV companies in Australia by banding… Audio
Toffee Pops cleared after complaint about "racist" ad
The Advertising Standards Authority's Complaints Board has found that a TV ad for the new caramelised white chocolate Toffee Pops biscuit from Griffins is not racist. Audio
Stuff switches size
The country’s biggest paper chain downsized its daily papers this week to freshen them up, cut costs and hopefully halt sliding sales. But apart from the smaller pages - what’s new? And how did… Audio
ISIS saltues and McCaw thrashed by wife
Why are ridiculous complaints given the time of day by the Advertising Standards Authority? Audio
Olympian's part in beer promotion breaches advertising code
A beer advert featuring double Olympic gold medallist, Eric Murray, has found to be breaching the Advertising Code.
Alcohol advertising on city buses
An Auckland councillor is demanding Auckland Transport immediately pull alcohol advertising from city buses, but as Laura Tupou reports AT has no control over the ads until it takes over later this… Video, Audio
Bob Hoffman - Online advertising
Former advertising CEO Bob Hoffman makes it his business to call out the industry for feeding fake news, clickbait and cat videos online to collect data from people. His blog, Adcontrarian, with its… Audio
'If you're not being authentic people will see straight through you'
Emma Mildon, an author with over 32,000 Instagram followers, and The Social Club's Georgia McGillivray discuss what it takes to be a social media influencer. Audio
Clash over unhealthy food marketing
A group of academics is sticking to its criticism of the advertising regulator over unhealthy food marketed to children. Three top nutrition academics, led by Professor Boyd Swinburn conducted a study… Audio
Kids wear cameras for research on healthy products' marketing
A University of Auckland researcher has won $300,000 in funding to study young children's perceptions of products marketed to them as healthy. Sixteen children from two schools will wear portable… Audio
Peta Carey - A Place for the Heart
Photographer and film location scout Dave Comer was popularly known as 'the man who found Middle Earth'; he was Peter Jackson's main location scout. He also had a successful career in advertising… Audio
Online ad fraud 'out of control'
The online advertising industry is a preposterous train wreck that must be changed, a former advertising executive says. Audio
Tech news: TVNZ live-streams, Google under scrutiny & another big cyber-attack
Could TVNZ live-streaming be the beginning of the end for Freeview, plus more EU scrutiny of Google and the big tech story of the week – hacking tools stolen from the NSA are again used in a major… Audio
Facebook and Google revenue competition - PwC
The business consultancy, PwC, says traditional media companies are being squeezed for the advertising dollar by Facebook and Google. Audio
The Butcher Shop: Dairy
A driver of the economy or a killer of our waterways? A trusted source of baby formula in China, or just a product to be redefined by a series of TV commercials? We take a look at what dairy means to… Audio